How do we measure the efficacy of a social marketing campaign?  Could money be spent more wisely in this area? And perhaps most importantly what values inform those decisions? Violence only harms. That is a fact.  How we respond, still remains the question.  What we do know, put simply, is that we must do something.Violence against those physically and systemically vulnerable is a very human story.  Its occurence across all cultures and its commonality everywhere speaks of a disorder that it deep in our human soul. How do we as a people attend to such disorder?  And how do we make decisions about the use of common resources? It is all too easy to condemn the decision made to stop funding the ‘It’s not OK’ campaign. And perhaps it should be condemned.  Given the prevlance and long history of silence around domestic violence (and the knowledge that this sustains its existence) it seems senseless.  The urge to protect the vulnerable and to do so in the name of God resides deep within. However, the second glance tells me it is not as simple as that.  Who is making the decision to cut funding?  Based on what criteria?  What other realitlies are they juggling?  How transparent are those decisions?  And how are they accountable?

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